From Dror, with love

Turn those speakers up and get ready to fall in love with our founder’s first-ever music video, featuring a cameo from Walk Off the Earth.

Ohhhh Cauli…

Our founder and president, Dror Balshine, doesn’t just talk about loving plant-based meals, he sings about it too. “Cauli (You’re My Favourite Flower)” is one man’s heartfelt tribute to a plant that stars in many Sol Cuisine products. From burgers to wings, dear cauli is one of his favourite things.

Watch this epic music video now – and be sure to stay until the end to catch the cameo and stunning vocal stylings of Canadian treasure, Walk off the Earth.

See the Video

Mission
North America

Dror Balshine is a man with a mission: to get you to try Sol Cuisine’s tasty and nutritious plant-based food. And our founder won’t rest until as many people across North America have been converted. Coming soon to a doorstep near you…

Watch Mission Alberta

Knock, knock!

Who’s at the door? It’s our founder and president, Dror Balshine, on an epic mission to share Sol Cuisine’s tasty plant-based food with people across North America.

When it comes our delicious products, tasting is believing. That’s why our founder is taking the show on the road, connecting with people across North America and having them give Sol a try. Our mission begins in Alberta, because if Dror can convince the great people of Canada’s meat-eating capital to love Sol Cuisine, he can convince anyone.

Where will Dror and our mission pop up next? Follow his delicious adventures here and on our social media channels to find out. #MissionNA

Photo of Dror with Calgary in background

A few words from our founder

I started Sol Cuisine to show the world that beyond great nutrition, plant-based foods can also deliver great taste. To realize that mission, I’m now visiting households across North America and having people give our products a try.

That’s right, I’m going door to door, cooking up tasty meals for people in their own homes and winning them over with the superior taste and uncompromising nutrition of our delicious products – one mouthwatering meatball, flavourful burger and scrumptious cauliflower wing at a time.

Watch my first mission now!

Dror's signature